Overview: Campaign Strategy & Execution
See how I develop integrated campaigns that guide prospects from awareness through consideration to conversion. These case studies showcase my approach to creating interconnected content assets with consistent messaging and clear conversion paths that deliver both immediate results and long-term brand value.
Contingent Workforce Strategy: Turning Complex Compliance into Compelling Content
Learn how we transformed a complex compliance challenge into a scalable strategy that generated 42 qualified leads and positioned us as industry thought leaders.
Transforming Messaging Clarity Through Strategic Buyer Personas: Leading Cross-Regional Executive Alignment
Discover how I transformed 13+ buyer personas into a strategic framework that elevated messaging clarity and maintained continuity through leadership transitions—while significantly increasing content production efficiency.
Staffing Industry Growth Strategy: Driving Lead Generation Through Educational Content
Led end-to-end content strategy for a high-performing lead generation campaign targeting staffing firm executives. Developed comprehensive growth strategy eBook and integrated campaign assets that generated 168 qualified leads and established thought leadership positioning.