Development of a comprehensive crisis management and communication framework for a global workforce solutions provider operating in 60+ countries, creating scalable protocols and response templates aligned with brand voice.

Building on our content foundation, I evolved our strategy to enhance flexibility, deepen audience targeting, and strengthen ROI through advanced planning techniques and SEO maturity progression, turning content into a strategic business asset.

Led end-to-end content strategy for a high-performing lead generation campaign targeting staffing firm executives. Developed comprehensive growth strategy eBook and integrated campaign assets that generated 168 qualified leads and established thought leadership positioning.