Discover how I develop strategic frameworks that organize information, establish clear messaging hierarchies, and enable cohesive content experiences. These case studies demonstrate my approach to creating content architectures that balance audience needs with business objectives across channels and markets.

How I developed scalable, audience-focused messaging for a comprehensive website rebuild, creating a framework that accommodates multiple market segments while maintaining brand consistency and supporting long-term content strategy.

We overhauled our content ecosystem by organizing all assets under four SEO-driven topic clusters, creating pillar pages to anchor each one and increase topical authority across our core service areas.

How I transformed People2.0's website from feature-focused to benefit-driven messaging, creating clearer pathways to conversion and enhancing user experience while serving as an interim solution during a period of brand transition.