See how I develop integrated campaigns that guide prospects from awareness through consideration to conversion. These case studies showcase my approach to creating interconnected content assets with consistent messaging and clear conversion paths that deliver both immediate results and long-term brand value.

See how I develop comprehensive thought leadership programs and editorial frameworks that position organizations as trusted authorities. These case studies demonstrate my approach to transforming complex expertise into valuable insights that shape industry conversations while supporting broader marketing goals.

How I developed scalable, audience-focused messaging for a comprehensive website rebuild, creating a framework that accommodates multiple market segments while maintaining brand consistency and supporting long-term content strategy.

We overhauled our content ecosystem by organizing all assets under four SEO-driven topic clusters, creating pillar pages to anchor each one and increase topical authority across our core service areas.

How I transformed People2.0's website from feature-focused to benefit-driven messaging, creating clearer pathways to conversion and enhancing user experience while serving as an interim solution during a period of brand transition.